ITVX Sets New Streaming Records on New Year's Day

ITVX, the popular streaming platform, kicked off the new year with a bang, breaking records and capturing the attention of millions of viewers. On New Year's Day 2024, the platform saw an unprecedented 8 million streams, marking its biggest New Year's Day ever. This remarkable achievement represents a 44% increase from last year, with an additional 2.5 million streams. Since its launch, ITVX has accumulated an impressive 3 billion streams, solidifying its position as a powerhouse in the streaming industry.

Not to be outdone, ITV1 also had a standout New Year's Day, experiencing a 10% increase in its all-time audience compared to the previous year. The network's programming offerings proved to be a hit with viewers, drawing in large numbers and captivating their attention.

One of the standout programs on ITVX was 'Mr Bates vs the Post Office,' which dominated viewership across all channels with an impressive 3.9 million viewers. In fact, on ITVX alone, the series garnered over 1 million streams in its first day, showcasing its immense popularity and appeal. The enduring rivalry between Mr Bates and the Post Office has clearly struck a chord with audiences, captivating them and leaving them eagerly awaiting each new episode.

In addition to 'Mr Bates vs the Post Office,' New Year's Day was also the launch day for the highly anticipated game show 'Jeopardy,' which drew in 2.2 million viewers. Alongside the previously premiered 'Deal or No Deal,' this marked the highest gameshow launch since 'Lingo' in 2021. These compelling and engaging game shows have proven to be a hit with audiences, providing thrilling entertainment that keeps viewers on the edge of their seats.

Another success story on ITVX is the gripping drama series 'The Winter King,' which has been streamed a staggering 5.7 million times since its launch. The show's captivating storyline and talented cast have captivated audiences, drawing them into a world of intrigue and excitement.

ITVX's outstanding performance on New Year's Day speaks to the platform's dedication to providing high-quality content that resonates with audiences. With its diverse range of programming, from thrilling game shows to compelling dramas, ITVX continues to deliver engaging entertainment that keeps viewers coming back for more.