MINI collaborates with Pokémon to present the MINI Concept Aceman

MINI collaborates with Pokémon to present the MINI Concept Aceman including Pokémon Mode at Gamescom 2022 as a new sponsor.

MINI will be the main sponsor at this year's Gamescom in Cologne. In collaboration with Pokémon, MINI will be showcasing the MINI Concept Aceman with the exclusive Pokémon Mode at the world's biggest gaming event, playfully enriching the lives of MINI fans with fun and variety.

MINI and Pikachu stand for a light-hearted, curious approach to challenges, which is also reflected in the vehicle concept of the MINI Concept Aceman. To celebrate Gamescom, the vehicle has been equipped with an exclusive "Pokémon Mode". In it, either the iconic Pokémon Pikachu or the famous Poké Ball takes over the OLED display as the new central instrument when operating the Experience Mode toggle. Through advanced projection technology, the animation extends across the dashboard, front doors and apron projection. Gamification will play an increasingly important role in MINI's distinctive design in the future, offering customers a unique experience. The cooperation brings together two iconic characters, that are a perfect match, and millions of fans.

On site, MINI encourages all gaming enthusiasts to keep playing with the "PLAY ON!" campaign and promotes a playful view of the world. Visitors to Gamescom 2022 can recharge themselves and their smartphones in Hall 5.2 at Stand B10 / D19 in the spacious MINI Arena while enjoying DJ sets, water and popcorn. In addition, the unique MINI Concept Aceman Action Pack - wrapped in the typical clear box packaging - will become the ultimate collectible for fans. Parallel to the premiere of the MINI Concept Aceman at Gamescom, the company is launching the MINIverse creating a fascinating digital world in which the MINI community can playfully discover the new concept car.